Chaldal: Revolutionizing Online Grocery in Bangladesh
chaldal bd

Chaldal startup Analyses

Chaldal, Bangladesh’s largest grocery delivery platform, has generated an impressive $40 million in revenue over the past 12 months. During this period, it fulfilled approximately 2.5 million orders, experiencing a remarkable 120% year-over-year growth. The company currently offers around 8,500 products, and it aims to expand its offerings to 30,000 stock-keeping units (SKUs) by December this year. Notably, Chaldal’s core grocery operations have been profitable, and it strategically invests in technology and new verticals while maintaining financial stability

Chaldal, founded in 2013 by Waseem Alim, Zia Ashraf, and Tejas Viswanath, has emerged as a significant player in the online grocery space in Bangladesh. Let’s delve into a comprehensive analysis of this remarkable startup:

1. Overview and Business Model

  • Chaldal began as a small online grocery e-commerce platform but has since evolved into a food behemoth.
  • The company’s primary goal was to make grocery shopping seamless for consumers.
  • Over the years, Chaldal has expanded its platform beyond the marketplace model and embedded itself firmly into the grocery supply chain.
  • It has built an end-to-end grocery supply chain, connecting directly with farmers and smallholder retailers.
  • Micro-warehousing and efficient logistics operations are key components of its strategy.

2. Verticals and Initiatives

  • Chaldal is not just an online grocery store; it’s building a suite of businesses:
    • Chaldal Vegetable Network: Working directly with farmers to ensure fresh produce.
    • Go Go Bangla: Logistics operations for efficient delivery.
    • Chaldal Systems: Leveraging marketplace tech for broader applications.
    • Strategic Investments: For instance, investing in home food delivery startup Cookups.
    • Social Impact: Collaborating with the World Food Programme (WFP) in the Rohingya refugee camp.

3. Product Innovation and Growth

  • Chaldal has broadened its product offerings across the entire grocery shopping stack.
  • The company delivers over 4000 orders per day.
  • Despite the challenges posed by the COVID-19 pandemic, Chaldal continues to play a critical role in keeping household grocery demands fulfilled.

4. Strategic Direction

  • Chaldal aims to improve the overall grocery supply chain in Bangladesh.
  • By working directly with farmers and small retailers, it ensures better prices for customers.
  • Its ambition is to be a major player in the digital commerce landscape in Dhaka.

Chaldal is not just an online grocery store; it’s a dynamic ecosystem that touches various aspects of the food supply chain, making it one of the most important digital commerce companies in Dhaka.

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How does Chaldal ensure quality control?

Chaldal, being a prominent player in the online grocery space in Bangladesh, places significant emphasis on quality control to ensure customer satisfaction. Here are some key aspects of how they maintain quality:

  1. Direct Backward Linkage with Farmers:
    • Chaldal Vegetable Network (CDVN) collaborates directly with farmers. This direct connection allows greater control over the supply chain.
    • By working closely with farmers, Chaldal ensures that fresh produce reaches customers promptly and maintains high quality.
  2. Working with Smallholder Retailers:
    • CDVN also partners with smallholder retailers across Dhaka.
    • It supplies vegetables to these retailers, ensuring that they receive quality produce for their customers.
  3. Micro-Warehousing and Logistics:
    • Chaldal has invested in efficient logistics operations through Go Go Bangla.
    • This ensures timely delivery and minimizes the chances of quality deterioration during transit.
  4. Supply Chain Control and Technology Investment:
    • As the business grows, Chaldal continues to enhance its supply chain control.
    • The company invests in technology to improve overall processing and maintain quality standards.
  5. Packaging and Delivery System:
    • Chaldal has put together a robust packaging and delivery system.
    • This system ensures that products are handled carefully and reach customers in optimal condition.

Chaldal combines direct farmer connections, efficient logistics, and technology to maintain quality control throughout its operations

Who are the competitors of Chaldal in Bangladesh?

Certainly! Chaldal, the leading online grocery platform in Bangladesh, faces competition from several other players in the market. Let’s explore some of its notable competitors:

    • Daraz is a well-established online shopping store in Bangladesh, offering a wide range of products, including groceries.
    • With over 17 million products and a strong presence in Dhaka and Chittagong, Daraz competes directly with Chaldal.
  2. Star Tech:
    • Star Tech is a popular retail and online shop specializing in laptops, computers, gaming PCs, components, accessories, and gadgets.
    • While their focus is broader than just groceries, they still pose competition to Chaldal.
  3. Ryans Computers:
    • Ryans Computers is a chain of computer stores in Bangladesh.
    • They offer a variety of tech products, including desktops, laptops, cameras, and gaming equipment.
  4. Tech Land BD:
    • Tech Land is a reliable computer and computer parts retail shop in Bangladesh.
    • Their motto is “best price, best service & authentic product,” and they have gained the trust of millions of users nationwide.

These competitors challenge Chaldal in different ways, whether through product diversity, pricing, or service quality. However, Chaldal continues to innovate and maintain its position as a key player in the digital commerce landscape in Dhaka and beyond

What is the future plan of Chaldal?

Chaldal, as it continues to evolve and innovate, has several strategic plans for the future. Let’s explore some of their key initiatives:

  1. Enhancing Customer Experience:
    • Chaldal aims to further enhance the customer experience by reducing delivery times and increasing convenience.
    • They have established a cutting-edge processing center in Lalbagh, which ensures top-tier quality for premium perishable products.
  2. Building a Comprehensive Ecosystem:
    • Chaldal is not just an online grocery store; it’s building a suite of businesses that allows customers to buy groceries at better prices and improve the overall grocery supply chain in Bangladesh.
    • These businesses handle everything from working directly with farmers to collaborating with smallholder retailers, micro-warehousing, and efficient logistic.
  3. Empowering Future Innovators:
    • The company actively engages with the community and shares insights.
    • Recently, Chaldal’s CTO, Tejas Viswanath, along with other experts, explored deep technology opportunities at Bangladesh University of Engineering and Technology (BUET).

Chaldal remains committed to providing quality service, expanding its offerings, and contributing to the growth of the digital commerce landscape in Dhaka and beyond

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